Feb 212016
 

Originally created to find the ultimate Miss Reef in countries around the world during Reef sponsored surf events, the iconic Miss Reef bikini contest now has a storied history of crowning international beauties for over a decade to help promote the brand’s exotic line of surf-inspired sandals, shoes and clothing. This year’s contest took place at the Enjoy Casino & Resort in Viña del Mar, Chile, where 12 Finalists competed for prize money, a sponsorship deal and a feature in the popular annual calendar.

miss_reef_2016_finalists

In the end, it was an Argentine hottie named Veronica Vieyra who took the 2016 crown! Veronica also competed last year but came up short. This time, she trained harder than ever for a full year and entered the contest in the best shape of her life. Veronica’s dedication to her physical fitness finally paid off with the title of Miss Reef 2016!

Miss_Reef_2016_chile_veronica_vieyra

Check out the hashtag #MissReef2016 on Twitter and Instagram to see plenty more bikini pics from the big event. We’ve posted a few of our favorite shots below. Enjoy!

Alegría! #missreef #missreefchile2016 #missreef2016

A photo posted by mr.saldias (@mr.saldias) on

El #MissReef2016 estuvo a todo cachete

A photo posted by La Cuarta (@lacuarta2016) on

Final #missreef #missreef2016 @reef_girls @reef_chile #missreefchile2016 #missreefchile @azumimobile

A photo posted by mr.saldias (@mr.saldias) on

#missreef2016 #missreef

A photo posted by mr.saldias (@mr.saldias) on

Presentación #missreef #missreef2016 @reef_girls @reef_chile

A photo posted by mr.saldias (@mr.saldias) on

Final #missreef #missreef2016 @reef_girls @reef_chile #missreefchile2016 #missreefchile @azumimobile

A video posted by mr.saldias (@mr.saldias) on

@sofipoffan en #missreef2016 #missreff

A photo posted by mr.saldias (@mr.saldias) on

Final #missreef #missreef2016 @reef_girls @reef_chile #missreefchile2016 #missreefchile @azumimobile

A video posted by mr.saldias (@mr.saldias) on

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